Built by Contractors,
For Contractors
We're not another tech company trying to solve problems we don't understand. We've worked in the trades, we know the grind, and we built Solro because we were sick of marketing systems that didn't work for real businesses.
Our Story
Started by someone who's been on the tools and understands the contractor mindset. We saw too many skilled tradies losing work not because of their craftsmanship, but because their follow-up was slow or their systems were outdated. The frustration was real.
Watching great contractors miss out on jobs simply because they couldn't respond fast enough or didn't have the right tools to stay organized. What began as helping a few local contractors solve these basic problems has grown into a complete marketing machine trusted by contractors everywhere.
Real Contractors, Real Solutions
Every feature in Solro was built because contractors told us they needed it. No boardroom decisions or theoretical problems. Just practical solutions for real contractor challenges.
Our Story
Started by someone who's been on the tools and understands the contractor mindset. We saw too many skilled tradies losing work not because of their craftsmanship, but because their follow-up was slow or their systems were outdated. The frustration was real.
Watching great contractors miss out on jobs simply because they couldn't respond fast enough or didn't have the right tools to stay organized. What began as helping a few local contractors solve these basic problems has grown into a complete marketing machine trusted by contractors everywhere.
Real Contractors, Real Solutions
Every feature in Solro was built because contractors told us they needed it. No boardroom decisions or theoretical problems. Just practical solutions for real contractor challenges.
What We Believe
These principles guide everything we do
Simple beats complex every time
If it takes a manual to use, it's not worth having. We keep things simple so you can focus on the work.
Results matter more than features
We don't add features for the sake of it. Every tool has to earn its place by getting you more work.
Fair pricing builds long-term relationships
No hidden fees, no surprise charges. What you see is what you pay, and it's priced to be fair for everyone.
Real support comes from real people
When you call, you'll talk to someone who understands your business. No scripts, no outsourced call centers.
Technology should work for you, not against you
We build tools that make your life easier, not more complicated. If it doesn't save you time, we don't build it.
Real support comes from real people
When you call, you'll talk to someone who understands your business. No scripts, no outsourced call centers.
Technology should work for you, not against you
We build tools that make your life easier, not more complicated. If it doesn't save you time, we don't build it.
Our Mission
Help contractors everywhere book more work, waste less time on admin, and build the business they actually want to run.
Simple change from "every contractor in Australia" to "contractors everywhere" - keeps it broad and inclusive while maintaining the same powerful message about what you're helping them achieve.
Ready to Join Us?
See how Solro can transform your business
Success Stories
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Angel Witicker
Head of Marketing, Extra Space
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Debra Becker
Founder & CEO, Divi Corner
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John Wise
Head of Design, Elegant Themes